I recently visited your Bel Air grocery store in California, as I was visiting my hometown of Sacramento for my sister's bridal shower. I needed some produce for a salad. As I walked up to the cash registers to pay for my produce, I came across several banners, hung neatly above each of your 15 registers. All staring back at me, repeating over and over to me the phrase "It's a MOM's world, we're here to help." These banners were not only insensitive and offensive to me as someone who can not have children and struggling with infertility, but also ignorant to the rest of your customers. I am here to tell you it is NOT (just) A MOM'S WORLD!!! As I looked around me in line. The customers in front of me were young collage kids, buying beer, chips, and a watermelon. The couple standing behind me in line were a gay couple with their little 3 year old daughter. And then of course there was me. Infertile me with the words "It's a Mom's world" glaring back at me, reminding me that I'm not allowed to join the club of motherhood. Please think twice about your advertising and your customers who shop there before putting up such offensive ads. It's already hard enough for those of us who are infertile and can not have children to make it through Mother's Day.
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